What or Who is an Article Rewriter?
Not everyone needs an article rewriter, but if you cherish rewriting articles as much as the employee above, life can only improve!
An article rewriter is a copywriter who edits and rewrites articles, emails, newsletters, ebooks or blogs. I guess you can even include copywriters who rewrite web copy as well. In its purest form, an article rewriter simply rewrites articles, but the web has grown so much that the role has expanded to include a lot more online copy that needs to be rewritten.
Most employees or business owners don’t wake up in the morning looking forward to a day of rewriting articles. For most people, the mere thought of having to write anything creative gives them an attack of the vapours, let alone having to rewrite something that has already been written once, for goodness sake!
This is where an article rewriter can come in useful, because I can take your article, email, newsletter or web copy and rewrite it for you, saving you the angst of having to do it yourself.
Why Do You Need an Article Rewriter?
Now you know what an article rewriter actually does, I’m sure that you can think of oodles of reasons why you might need to have online copy rewritten for your business. Let’s take a look at 3 of these reasons.
1. You don’t have the time, skills or the enthusiasm to rewrite anything yourself.
2. Your business depends on having updated copy for your clients.
3. You want to increase rankings using SEO (search engine optimisation).
1. You don’t have the time, skills or the enthusiasm to rewrite anything yourself
Not all of us are good at doing everything our business needs. This means that many business owners outsource a lot of their work to professional companies.
Work such as accounting, tax, website design, salaries, marketing, graphic design and a host of other specialties are frequently outsourced.
Outsourcing is not new and you do it because you don’t have the time to do these jobs yourself, or you don’t have the skills or the enthusiasm to tackle them. There is nothing wrong with outsourcing and in fact, there are a lot of benefits from doing so.
One of the main benefits of outsourcing is that it frees up your time to spend working on your business, rather than in your business. Your time and skills are too valuable to be wasting it on work that can be performed by others, while you focus on managing and building your business.
Another benefit of outsourcing is that you leverage other people’s expertise for your business. This is sound business management and will help you to expand your business, without hiring new employees and having to deal with all the paperwork that entails.
The fact that you might not have the skills or the enthusiasm to rewrite articles yourself, is a good enough reason to outsource to an article rewriter.
2. Your business depends on having updated copy for your clients
You might be thinking about rebranding or simply updating your own website content to keep with the times.
Just because you or someone in your employ has written the content for your website, doesn’t mean that it is good and it doesn’t mean that it is written in stone.
I have seen so many websites where the written content was really bad. In fact it was so bad that you would have thought that the person who wrote it did not have a good grasp of English. If you are happy with web content that is poorly written then more power to you, but many of your potential customers will expect a well-written website.
Your written content doesn’t have to be perfect, but it does have to be easily readable. Even if your content, blogs and newsletters are already well-written, there are always reasons to update it, sometimes because your priorities or your product listings have changed or because you want a more professional feel to your web content.
Rewriting articles, web content and blogs for example, is particularly important when you have a website redesign, because you can reuse much of your original content with a good rewrite.
Another reason to hire a rewriter is when you have ideas that you want to write about, but you have problems putting them on paper. In this case, I ask my clients to write it all down for me, either in a paragraph form or in bullet points and I will sort it out for them.
I have also rewritten PowerPoint notes used in presentations and turned them into Ebooks for companies as well. This is a really cost effective way of reusing your own content in another format.
3. You want to increase rankings using SEO (search engine optimisation)
At the exact moment when you realise that SEO is an important part of marketing your business, you also realise that someone needs to do all of this work. Someone needs to optimise your website for the search engines.
Part of on-page SEO involves inserting keywords into your content, as well as the Title tags and Meta-descriptions on your website. This requires your content to be rewritten, so that it flows naturally around the keywords and doesn’t look as if you have just plonked the keywords into the text.
You might not have previously considered Title tags and Meta Descriptions, but these are one of the best ways to show Google and the other search engines, as well as online searchers, what your website is all about. You need to optimise these for your keywords and I also offer this service to my clients as well.
How Important is an Article Rewriter?
If you don’t hire an article rewriter, the world won’t stop spinning. However, if you need your content rewritten or optimised for the search engines, then it will pay you to contact an SEO article writing service or an SEO article rewriter.
Well-written content can go a long way to impressing your online customers and of course, optimising your content will help your website to rank for more keywords in the search results pages, increasing traffic to your website.