Copywriting for SEO

Professionally written SEO web content

One of the keys to ranking in Google is quality content, which is why professionally written SEO web content is the key to ranking well in search engine results pages (SERPS).

On the other hand, one of the biggest causes of low rankings and poor conversions is badly written web content, which gives no real value to your target audience.

Do any of the following scenarios seem familiar to you?

  • You have a new website but have no idea what to write.
  • Your writing skills are not the best and writing brings you out in a cold sweat.
  • The content on your website needs updating, but you don’t have the time.
  • You have lots of images on your website, but little written text.
  • You have no idea about SEO, but you want to rank higher in Google.
  • There is a lot of content on your website, but it doesn’t convert well.
  • Traffic seems good, but you have a high bounce rate.
  • You wish someone else would take the problem off your shoulders.
  • You can write a company profile, but writing for the web is a different matter.

If any of these scenarios resonate with you – then you need an experienced web content specialist to revamp the content on your website. With professionally written SEO web content, I can even write brand new content for your website, so that it’s both Google friendly and customer friendly.

Google doesn’t care about the quality of your web design … but it does care about the quality of your website content.

Benefits of well written SEO web content

Professionally written SEO web content

Your content is one of the big reasons why potential customers visit your website – to find out more about your products or services.

So if your content is sparse, confusing or just plain uninformative, your visitors will leave and find a website that’s more focused and provides them with the information they are seeking – in an easy to read format.

Let’s look at the benefits of having professionally written SEO web content:

  • Your message is quickly and easily understood by your customers.
  • The awareness of your brand within the community is enhanced.
  • Your brand stands out from the competition, because your content is engaging.
  • Customers can clearly see the benefits of using your products or services.
  • Customer loyalty and engagement is increased.
  • Your content is easily shared across social media channels, so you reach a larger audience.
  • Customers return to your website, because you offer valuable information.
  • Your rankings increase, because Google likes to present popular content to searchers.
  • Your credibility with all of search engines increases.
  • You are seen as an authority, because your content is clear, engaging and value-driven.
  • Your website generates more leads and customer enquiries.
  • You build a reputation for excellence in customer service, because you interact with your audience.
  • Your market share continues to grow and you have a significant edge over the competition.

It’s fair to say that professionally written SEO web content results in more traffic, sales and conversions – increasing your ROI.

Why hire a professional SEO content writer?

Of course, you can write all of the content for your website, but there are some big benefits to hiring a professional copywriter:

  • You don’t need to procrastinate any longer about writing the content.  
  • Say goodbye to headaches, stress and sleepless nights worrying about lost customers and leads.
  • Your web content is now optimised for your target audience and search engines.
  • The benefits of your brand, products or services are clearly communicated to your target audience.
  • Your website contains high quality content, which engages and welcomes customers.
  • New content is delivered on time, because that’s part of the deal when you hire a copywriter.
  • Your new or revamped website is up and running ASAP ).
  • You can refocus on running your business, knowing that your web content is being handled by a professional.

When you know that writing is not your strength or you just don’t have the time to write your own web content – hiring a professional web content writer is the only sensible solution, leaving you free to do what you do best – grow your business.

I have a PhD and write all of the copy for Stack Copywriting Services – copywriting is not outsourced, so you can be sure that all of your content is written to a consistently high standard and delivered on time.

If you want a quote for copywriting or would like to chat about your project, feel free to contact Stack Copywriting Services.